A free procurement readiness programme for ethnic minority SMEs with an ambition to grow their capabilities and better understand corporate supply chains.

Join our Pathway 
to 
High Growth Programme

Programme Overview and Structure

A four-part procurement readiness programme aimed at ethnic minority SMEs with an ambition to grow their capabilities.


Location: There will be 2 virtual sessions and 2 face-to-face sessions (University of Westminster) 

Date: February – March 2024  

  • University of Westminister
  • Networking and Perfecting Personal Pitch 
  • Understanding Capability Statements 
  • Group Mentoring Introduction 
  • Customer Persona Identification and Mapping 




Day 1: Programme introduction & customer personas (21/02/24)

Programme Facilitator

Register your Interest for 2024

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This programme is for non-white ethnic minority businesses (EMBs) in London. 

We define EMBs as being at least 51% owned, managed, and controlled by people from ethnic minority backgrounds (for more information please click here).  

We focus our support on startups and small to 
medium-sized enterprises (SMEs) with 250 or 
fewer employees. 

Who is this programme for?

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How to Apply

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OUR AWARD RECOGNITIONS:

MSDUK Accelerator is a four-month programme designed to help your business succeed. You'll be running experiments to validate your business assumptions whilst building relationships with our deeply experienced and competent ecosystem.

Connections are just as critical as capital. We offer holistic support with corporate mentoring, 1-2-1 advice from experts, and specialist workshops. With access to 100+ global corporations and over 300 businesses, including the sponsors from our corporate network:

Introducing MSDUK Accelerator

SPONSORS:

HEADLINE SPONSOR:

Our Testimonials

Understand and apply key elements of a capability statement for engaging corporate buyers.   

Places are allocated on a first come first serve basis, apply now so that you don’t miss out on this opportunity.

Participants should be able to commit to 16hours of learning, spread across 4-6 weeks and be prepared to do programme-related learning outside of sessions. 

For more information please contact: hinda@msduk.org.uk 

Join our Pathways 
to High Growth Programme 

A free procurement readiness programme for ethnic minority SMEs with an ambition to grow their capabilities and better understand corporate supply chains.

Don't miss this opportunity to showcase your unique product or service and take your ethnic minority business to the next level! Join MSDUK's Innovation Challenge for the chance to win a £20,000 cash prize, a digital out-of-home advertising campaign with JCDecaux, corporate mentoring from Accenture, £2,500 cash prize for category winners and a 1-year free membership to MSDUK. This is your chance to be recognized and supported as a leader in your industry, so apply now!

This programme is for non-white ethnic minority businesses (EMBs) in London. 

We define EMBs as being at least 51% owned, managed, and controlled by people from ethnic minority backgrounds (for more information please click here).  

We focus our support on startups and small to 
medium-sized enterprises (SMEs) with 250 or 
fewer employees. 

Or Click HERE to Contact the Team

Be able to confidently 
pitch your business 
to corporate buyers and stakeholders.

Have developed a 
peer mentoring network 
with other ethnic minority SMEs.  

  • Networking Practice 
  • Pitching to Buyers 
  • Capability Statement Workshop  
  • Group Mentoring and Feedback 





Day 2: Preparing to sell & 
pitch to buyers (28/02/24)

Day 3: Financial Management (06/03/24)

  • Financial Management Theory and Practice 
  • Capability Statement Workshop  
  • Group Mentoring and Feedback 




Day 4: Capability statement pitches (13/03/24)

  • 3-Minute Capability Statement 
    Presentations with Buyer  
  • Networking and conclusion ceremony 





Facilitated by Professor Harveen Chugh, Professor in Entrepreneurship at UCL School of Management and 
Co-founder of the Network for Coaching and Mentoring Entrepreneurs. 

Harveen Chugh is a Professor in Entrepreneurship at the UCL School of Management. She specialises in entrepreneurship education, developing the practice of coaching and mentoring for entrepreneurs and designing new entrepreneurship programmes. She has previously set up her own company designing entrepreneurship programmes for universities and accelerators. She has been a Growth Manager on a UK government programme managing startups and leading them to sales and investment.  

Delivered in Partnership: 

Or Click HERE to Contact the Team

Have developed a peer mentoring network with other ethnic minority SMEs.  

Be able to confidently pitch your business to corporate buyers and stakeholders.

Understand and apply key elements of a capability statement for engaging corporate buyers.   

A four-part procurement readiness programme aimed at ethnic minority SMEs with an ambition to grow their capabilities.


Location: There will be 2 virtual sessions and 2 face-to-face sessions (University of Westminster) 

Date: February – March 2024 

Day 1: Programme introduction & customer personas (21/02/24)

Networking and Perfecting Personal Pitch 

Understanding Capability Statements 

Group Mentoring Introduction 

Customer Persona Identification and Mapping 




Day 2: Preparing to sell & 
pitch to buyers (28/02/24)

Networking Practice 

Pitching to Buyers 

Capability Statement Workshop  

Group Mentoring and Feedback 





Day 3: Financial Management (06/03/24)

Financial Management Theory and Practice 

Capability Statement Workshop  

Group Mentoring and Feedback 




Day 4: Capability statement pitches (13/03/24)

3-Minute Capability Statement 

Presentations with Buyer  

Networking and conclusion ceremony



This programme is for non-white ethnic minority businesses (EMBs) in London. 

We define EMBs as being at least 51% owned, managed, and controlled by people from ethnic minority backgrounds (for more information please click here).  

We focus our support on startups and small to medium-sized enterprises (SMEs) with 250 or fewer employees. 

Facilitated by Professor Harveen Chugh, Professor in Entrepreneurship at UCL School of Management and Co-founder of the Network for Coaching and Mentoring Entrepreneurs. 

Harveen Chugh is a Professor in Entrepreneurship at the UCL School of Management. She specialises in entrepreneurship education, developing the practice of coaching and mentoring for entrepreneurs and designing new entrepreneurship programmes. She has previously set up her own company designing entrepreneurship programmes for universities and accelerators. She has been a Growth Manager on a UK government programme managing startups and leading them to sales and investment.